Marketing for Developers: Ten Steps to Promoting Your Project Painlessly
Open source developers produce the finest code, but often miss the target when it comes to letting the world know about their projects. It doesn't have to be that way. I'll show you how a project can promote itself and win new users and (eventually) contributors, without having a massive marketing budget, or embracing the "dark side."
Joe 'Zonker' Brockmeier is community manager for openSUSE, and formerly a technology journalist that covered the Linux and open source beat extensively. Brockmeier has been involved with the Linux community for many years, and has worked with Linux Weekly News, Linux Magazine, Linux.com, UnixReview.com, Linux Magazine Pro, and a number of other publications that cover the open source community.